The editorial staff of The Lawyer Post will examine and approve all news releases. If you want your press release to be accepted, you need to make sure it follows these rules:
Content
There needs to be an announcement in the title of your press release that is worthy of news coverage. You must mention your company’s or law firm’s name in the release’s title. Some instances are as follows:
Analysis of Recent Events
Your expert opinion should serve as the news angle when sending a press release regarding a current occurrence in which your legal firm has no direct involvement. A good and bad way to approach a news story is illustrated here:
Incorrect: Twenty and Counting Acme Warehouse Employees Hurt in Explosion
Correct: Smith & Jones’s assertions that injured workers from the Acme Warehouse explosion may be entitled to compensation are correct.
Promotional Tone
An objective third-person point of view is appropriate for press releases. Put yourself in the shoes of the editor of a local newspaper while you craft your press release. The ideal tone reads as though a journalist had written it. It is too promotional if it sounds like a commercial.
Dispute resolution
These rules apply to all news announcements concerning ongoing lawsuits:
Claims regarding the allegations must be linked to the litigation. Just to illustrate:
Incorrect: Acme required workers to put in 60-hour weeks without extra pay.
Correct: Indeed, the plaintiffs assert that Acme coerced them into working 60 hours per week without compensating them for overtime.
Grammar and Spelling
Make sure to check for spelling and grammar mistakes before submitting. To ensure the reliability of our distribution system, The Lawyer Post retains the authority to rectify typographical and grammatical errors.
Total Number of Words
Press releases submitted to The Lawyer Post must be between 200 and 1500 words in length. Staying under 1000 words is our guideline for best practices in press release writing, even if we offer a generous word count allowance. Produce extensive news releases only when your announcement warrants it.
Advertisements
Promotional and sales press releases lacking in noteworthy material will not be accepted.
Advertising Guidelines for Attorneys
By our Terms:
1. The user is entirely responsible for adhering to any ethical standards that may be in place in the jurisdiction(s) where the user or attorney is active, including but not limited to those that govern attorney advertising.
2. The user or attorney knows that the appropriate licensing or regulatory agencies may take disciplinary or legal action against them if these standards are not followed.
3. The User knows and agrees that The Lawyer Post isn’t liable for anything that happens as a result of the User using the services, including but not limited to disciplinary actions or negative consequences on the User’s professional license(s).
Discussion Areas Banned
By using the Services, you consent that you will not: